Yess Essentials products are very unusual and sit between conventional European skincare and traditional African remedies. We had to find a way of presenting the brand that would be familiar to the African diaspora and at the same time appealing to Europeans who may never have encountered this type of product before.

After extensive research into competing brands in the UK and the United States we realised that no other company was attempting to do what Yess Essentials was planning and that to succeed we would have to create something very different that at the same time was familiar. A cornucopic illustration is woven into the brand and packaging, to conveying the fact that the products are packed full of fruit, nut oils and herbs.

Brandmark
The core brandmark is quite fine and will be used on very differentranges in the future. Wrapping the illustration around it gives the mark greater strength and visibility in this product context.
Packaging
Pearlescent tubes and caps are wrapped with graphics that convey the cornucopia of natural ingredients inside.
Point of Sale
The best way to persuade a retailer to take your POS is to make it easy for them to use. This unit is also the transit case, so all the retailer has to do is tear a couple of panels and fold out some flaps. The products are preloaded into a fitted tray so it couldn't be easier.
Web Site
A pure Flash site, wrapped in html, making it searchable and very interactive.