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Introduction to Skills
Macs don’t draw, they don’t paint, write edgy copy or think strategically. What they do incredibly well is run the software that enables us to test and then render an idea faster than ever before. The technology is liberating, because it reduces processes that would have taken a couple of days to render with marker pens to a few hours digitally, freeing us to think further into an idea and to experiment more.

Our work crosses from traditional graphic skills in brand and packaging design to the internet and moving graphics, so the ability to test an idea across several applications in parallel produces coherent solutions that are richer in content and more flexible in execution.

Photorealistic visualisation, 3D prototyping and digital photography can deliver pre-production presentation material to our clients for pre-selling and the internet before manufacturing has begun.
The software that we use also takes the guess work out of the print production processes. Carton blanks are produced using a CAD/CAM system that generates an artwork mesh which is imported directly into the artwork file. We work on colour managed systems with ICC profiles that are exported with the artwork; the data enables a reprographics house anywhere in the world to match our colour profiles exactly.
PBD live and work on the south coast in West Sussex, England. You can speak to them directly by telephoning 0845 481 8108