Mir was created by holistic skin care expert Gisèle Mir, a former London lawyer turned cosmetic scientist. Blending beneficial botanicals with enlightened cosmetic science, Mir is designed to balance and soothe sensitive or blemish-prone skin without clogging pores. It is the only range free from fragrance, essential oils, soap, sulphates, fatty alcohols and comedogenic substances.

We designed the original Mir range back in 2000 as a no nonsense natural skin care range sold exclusively on the internet. In 2007 we were asked to review the brand and packaging as a retail range.
The essential point of difference between Mir and other skincare products is its honesty and efficacy, something that is relatively easy to convey on a web site. For the range to work in retail and still appeal to its loyal internet customer base we had to keep the simple qualities of the original but make the packaging much more visible, desirable and tactile.

Original Packaging
Based on the premise that simple is honest and less is more these natural HDPE bottles and caps are silk screened.
New Branding
The mir letterforms were originally drawn to suggest the human form in free movement and rest. The challenge with the redesign was to keep the hand drawn qualities whilst strengthening it graphically.
New Packaging
Glass and plastic bottles were carefully matched to make the range. An important criteria was the use of common neck threads so that one size pump would work on all glass bottles and one size on all plastic bottles.
Web Site
This latest version of the site uses flash modules embedded into the CSS on each product page and a wickedly simpleand very secure javascript system for the merchandising functions.