We started working with Green Baby several years ago when they wanted to understand why their mother and baby skincare products were not selling as well as their clothing. The packaging solution was relatively simple and involved rationalising what was already there and sourcing one single supplier for the green glass bottles.

They were prepared to ditch their branding if we considered it to be unworkable, but it was the essential lack of contrivance of the mark that gave it such a strong appeal amongst the customer base. Our response was to find ways of supporting it with a clear graphic structure, a colour pallet that contrasted the dark green glass and the signature shape of the labels. Subsequent work for Green Baby has included clothing and accessory packaging, hangers and POS material. Now a hugely successful eco friendly children and baby brand, Green Baby have three stores in central London, a mail order catalogue and an online store.

Toiletries
The soluton was relatively simple. Rationalise the range into as few sizes as possible, source one reliable supplier for green glass bottles and with the savings invest in custom coloured caps. Who said pink and green doesn't work!
Original Mark
The client was prepard to ditch their branding if we considered it to be unworkable. It was the essential lack of contrivance of the mark that gave it such a strong appeal amongst the customer base. Our response was to find ways of supporting it with a clear graphic structure.
Cardboard Hanger
Plastic and wire hangers did not fit the Green Baby ethos, so we designed a cardboard alternative. There are four versions each suited to a specific clothing group.
Feeding Bottle Carrier
A glass bottle carrier that works with two sizes of bottle in any variant of three. Flat packed for point of purchase, it pops open in seconds and carries the bottles safely and securely.