Flint Edge was launched in January 2007 by Virgin Vie co-founder Ratan Daryani. Ratan’s extensive knowledge of cosmetics retailing enabled him to give us a very accurate brief for the range, which was to be an English mens range that appealed to the stylish, masculine man who cared about his overall appearance, but who didn’t have time to mess around with too many lotions and potions.

The combination of strong, stylish packaging, premium ingredients and sensitive pricing led to a fast and very successful launch, establishing the brand in major London department stores within the first six months. Flint Edge can now be found in House of Fraser, Fortnum and Mason, Fenwick in Bond Street and Brent Cross, Whole Foods Markets, Mankind, Salon Skincare, Look Mantastic, Errol Douglas, Fordham Soho, Claudio Contrasti and is listed amongst the designer brands on the UnderU web site. The range has featured in Zoo, The Sunday Times, Men's Health, The Daily Express, Daily Mail, Stuff and GT. Flint Edge now has major distribution agreements across the World.

Tubes
Not all white tubes are the same. These were chosen for their depth of whitness, soft touch finish and sculpted caps.
Moisturising Lotion
The hallmark of all Flint cartons is their level of detail, surface finish and tactility. The combined effect communicates precision and quality, very positive attributes in a mens range.
Merchandising Tower
A 1.6 M tall free standing tower gives 2.5 square meters of product display from an 0.64 square meter foot print.
Airline Amenity Pack
A complimentary gift when flying business class should express the airlines appreciation for your custom. Flint Amenity packs are loaded via a discrete locking panel at the back. The passenger must break a perforated seal along the front of the pack to open it. The message that the pack is just for them is clearly communicated.