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Genius, someone once said, is 10 percent inspiration and ninety percent perspiration. Modesty precludes any claims to the former, but we know a lot about the latter. Great design engages with the consumer by exceeding their expectation and results from paying careful attention to the audience, the story and the detail. PBD's reputation for producing outstanding work for small companies on tight budgets has been earned by sheer hard work.

PBD was formed in 1991 and started life as a general design studio. Having exhausted the creative potential of corporate brochures and annual reports, we started looking for a new challenge and discovered the emerging natural products sector at the same time as the Apple Mac revolution took off. Suddenly we had clients passionate about their products, a new marketplace without visual rules where we could experiment endlessly, and a new technology that was starting to liberate the way designers worked. We discovered that the best way to learn about anything is to start by questioning what you think you already know. Something we are still doing today.

We work to three simple principles: understand the market place, respect the consumer and never work on anything that you can't take completely seriously.

PBD live and work on the south coast in West Sussex, England. You can speak to them directly by telephoning 0845 481 8108