A strongly ethical company, Meadows sells high quality, affordable essential oil products. The company was founded over 20 years ago when director, Darryn Payne spotted a growing trend in the perfumery market. Meadows was one of the first in the UK to retail 100% pure essential oil products and alongside growing sales at home it developed a significant presence in Asia, particularly within the Japanese market.

A lot of the redesign was a matter of attention to detail. Our first task was to understand how the Meadows proposition was understood and identify the existing brand and packaging elements that best expressed this. It became apparent very early on that Meadows customers related to the hand crafted nature of the packs, their 'Englishness' and the underlying ethos and quality of the brand.
The weakest element was the branding itself, which was inflexible and dated. Darryn was very interested in the anthroposophical philosophy founded by Rudolf Steiner. Darryn already had a style of font in mind, we worked with that and redrew each individual letter to create the perfect feel for the brand.
The first application of that new branding was to the boxes holding the essential oils. We kept the simple hand crafted qualities of the original packs, but added essential detail that refined and resolved the packaging so that it would look equally at home in Selfridges as it would in a boutique shop. We moved a simple logo style to the front panel and used an almost burnt orange colour to denote energy, warmth and the sun. Importantly for the Meadows brand we then directly reintroduced nature to the packaging, incorporating a full colour illustration of meadow flowers moving from the sides around to the back of the box.