Earth Blends supply high quality essential oils, aromatherapy products and natural fragrances. Their ethos is to source responsibly and trade ethically. The initial brief required a mark and stationery for the core business. Future plans for Earth Blends may involve their own branded products, so the mark had to be designed with that in mind.

The client was keen to incorporate a reference to the Fibonacci Sequence in some way. The Sequence is probably best known in its closed form expression as the Golden Section or Golden Spiral: a mathematical method of balancing a divided space asymmetrically. It occurs throughout nature in forms like the nautilus shell, the branching in trees, arrangement of leaves on a stem, the fruit spouts of a pineapple, the flowering of artichoke, an uncurling fern and the arrangement of a pine cone.
The interlocking shapes reference the Golden Spiral and describe a vortex: the process of blending or combining fluids. The colour pallet was chosen to express the source materials of essential oils: leaf, bark, nut, seed and flower. The image above shows one stage of the development process: finding the right balance between icon and typography and establishing how the colour fields work best. This then evolved into a series of functioning brandmark variants.
Visuals, pack mock-ups and the final printed stationery.